Omar is a senior partner with mc.consulting. A market researcher for 40 years, he was Head of Knowledge at UNICEF International, improving impact in fundraising and more. He has held senior positions marketing global brands like Pampers, Pantene, Ariel, and Pringles. He’s co-author of Change for Good, Using Behavioral Economics for a Better World, and co-editor of Change for Better.
Areas of Expertise
- market research design
- global market analysis and insight
- use of decision science in fundraising and social marketing
- cross cultural trends
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