Alan Hutson is a senior partner consultant at =mc|usa and managing partner of The Monument Group, a leading US-based consultancy that for almost 25 years has helped nonprofit organisations tap their fundraising potential. He is a trained economist, has been an adjunct faculty member of Virginia Commonwealth University. Alan has worked throughout the US, and internationally on assignment in China, Kenya and South Africa. He is a member representative for the Giving Institute. He is also a regular speaker at AFP and IFC conferences.