In this blog Bernard Ross and Celia Brady explore how a behavioural science project pivoted to drive an extraordinary increase in donor income at Edinburgh Zoo — from £20K to £1.3M in a 14-month period.
=mc consulting is here 24/7, on 5 continents, in 11 languages to help you solve the most demanding challenges you face — imagining possible futures, developing radical business models, building commercial competence, or simply improving your income sources.
We’ve been working with organisations like you for almost 35 years. Scroll down to find out more on our experience and how we can help.
Developing strategy and new business models
We can work with you in an intense process to deliver strategy in a sprint project with key stakeholders – or create whole organisational engagement across countries, languages, time zones and cultures. With =mc consulting there’s no one cookie cutter model. We create a systematic but flexible process to suit you and the challenges you face.
We’re the leading exponents of the Strategy Map model in the not-for-profit world, having conducted almost 30 strategic engagements with global agencies. We also help smaller domestic charities to improve their focus.
Whatever your challenge we can help you identify the best framework that can help develop your strategic thinking.
Transforming your fundraising
Fundraising is changing as the world is changing. Globally fewer people are giving, but those who are giving are giving more- whether that’s low level sustaining givers, HNWI, individuals, or those who might consider a bequest or legacy.
Over the last 30 + years =mc consulting have designed — and delivered more fundraising strategies than any other consultancy. We’ve twice designed the world’s largest not-for-profit global strategy, a $50B target for the International Federation of Red Cross and Red Crescent Societies. But we also value our work with smaller agencies, and have helped raise $5M for MEF museum in Patagonia to house the world’s largest dinosaur skeleton and $2M to ensure a sustainable future for the last 800 mountain gorillas in Rwanda.
Building commercial awareness and earned income
Earned income looks increasingly attractive. With this source any surpluses are your own, unrestricted and sustainable, helping you plan for the future.
But should you go it alone or work with a partner agency? What risks are involved and what are the likely rewards? And how do you secure start-up finance or develop ideas into live ready-to-go offerings and products?
Our business-savvy team has worked with organisations as diverse as RSPCA, Frontline AIDs and the National Trust. We’ve built commercial awareness in local authorities from inner city Hackney to rural East Lindsey and by-the-sea Plymouth.
Using decision science to increase impact
Developments in behavioural science are changing everything — from how we dealt with Covid, to the course of political elections, and from the way we fundraise to our understanding of tackling social exclusion. We promise to keep you up to date with the science of what works in behaviour change.
That’s why we have a specialist team able to offer advice and support on how you can apply behavioural and decision science to your fundraising, your advocacy, your communications, your stakeholder engagement, your organisational culture and more.
If you’re ready to have your current approach challenged with rigour and imagination then engaging with the =mc consulting team should be your first step towards transformation.
=mc consulting by the numbers
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The latest from mc=consulting
Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
Making the Ask is built around 20 powerful tools designed to dramatically improve a fundraiser’s ability to make that ask and solicit successfully for support. The flexible tools work whether they’re being used online or in person, or for £10,000 or £10,000,000.
The business model canvas provides you with a rigorous process for establishing a new business model or improving your existing one. The versatile and practical canvas approach could help improve your fundraising or service delivery, or to set up and run a separate social enterprise.
What's happening on Twitter.
Great article by @BolivarD123. Process is flawed. (And TBH political.) Plus from x2 insider’s POV little reality about the sums fundraised. Nearly all public £££. It takes 3-4 years to raise the £££ talked about. Few candidate investing in development for the long term.
Read MoreThank YOU for the opportunity. And for your amazing vision. (Group hug)😍
Read MoreStill excited to have played a small part in making this happening through fundraising strategy.
Read MoreOmni-shambles @CalSleeper as you complaints form doesn’t work. And Looks like social media team asleep...
Read More@CalSleeper shambles continues over finding room and breakfast - supposedly included.
Read More@CalSleeper what a shambles boarding is for this ‘posh’ 1st class service. 20 minutes late. One person ‘helping’ with boarding. Eventually everyone gave up waiting just sorted themselves out. Why have the queue? https://t.co/uTjuzcodEB
Read MoreA night of music and dance at @cecilsharphouse before the overnight sleeper to new adventures in Edinburgh https://t.co/fGckZEown0
Read MoreGreat work from a fabulous publisher. And team!
Read MoreDon’t miss out on the latest thinking.
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Clare Segal, Director
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