Developments in behavioural science are changing everything — from how we dealt with Covid, to the course of political elections, and from the way we fundraise to our understanding of tackling social exclusion. We promise to keep you up to date with the science of what works in behaviour change.
That’s why we have a specialist team able to offer advice and support on how you can apply behavioural and decision science to your fundraising, your advocacy, your communications, your stakeholder engagement, your organisational culture and more.
The team can bring insights from neuroscience, evolutionary psychology, and behavioural economics to whatever challenges you face. Using these techniques we’ve helped Edinburgh Zoo transform online income and engagement, Bristol Museums welcome visitors back after Covid closure, and Nelson Mandela University, South Africa to transform brand awareness.
If you’re ready to have your current approach challenged with rigour and imagination then engaging with the =mc consulting team should be your first step towards transformation.
Our experienced international team have expertise in all aspects of behaviour change design. This might include developing a supporter journey for The Children’s Trust, encouraging nervous museum visitors to come back after Covid for Bristol Museums or helping visitors engage more fully in wildlife conservation with Edinburgh Zoo.
Sometimes all you need is a well-structured training input, then you and your team can run with the ideas and approaches. We can offer a range of interventions: from 45-minute coaching webinars to a 2000-person plenary at a conference. Or even a 2-day masterclass to 1-day ‘key ideas’ interactive workshop. We’ve helped The Trussell Trust, Barnardo’s and RNLI with training.
Our team can offer expert advice on creating collateral, designing experiences, scripting conversations, or even setting up online A/B tests. We can also evaluate your project to establish the impact, tracking causality not correlation. We’ve worked with Doctors Without Borders on the streets of New York, the International Step by Step Association on early years issues, and local foodbanks in UK.
If you need the whole project designed and delivered we can undertake that. We ran the World’s Largest Cultural Fundraising experiment supported by the Arts Council of England and involving agencies as diverse as The Royal Opera House and HandleBards touring theatre to establish the impact that decision science could have on fundraising.