Alan Hutson is a senior partner consultant at =mc|usa and director of Bow Tie Fundraising, one of the leading US-based consultancies. For 30 years he has helped nonprofit organisations tap their fundraising potential. He is a trained economist, has been an adjunct faculty member of Virginia Commonwealth University. Alan has worked throughout the US, and internationally on assignment in China, Kenya and South Africa. He is a member representative for the Giving Institute. He is also a regular speaker at AFP and IFC conferences.
Areas of Expertise
- US market appraisal
- supporters journey design
- use of decision science in fundraising and social marketing
- capital campaign planning and delivery
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