UNICEF UK works as part of an international network of national committees fundraising for humanitarian work focussed on children. UNICEF UK is one of the highest performing members of the UNICEF family. A key part of their role is to deliver significant unrestricted income to the Geneva HQ for distribution to where it is most needed globally.
But the humanitarian space is a competitive one. And that means UNICEF’s appeals have to stand out. This success story explores how =mc consulting helped UNICEF UK develop and roll out a major campaign. A role we have continued to play in a partnership stretching over many years.
Paisley is Scotland’s largest town with an impressive cultural and economic history. It was once the centre of the UK thread trade and developed the famous Paisley pattern from an original Kashmiri design. But in recent years it has struggled to overcome the impact of recession and economic decline.
In 2016 the ambitious and visionary Renfrew Council, who oversee the town, decided to bid to become UK City of Culture 2020/21.This is a UK Government scheme designed to highlight the cultural and economic potential in one city or large town every four years. At the same time the council also decided to make a major investment in the town’s museum and create a major sustainable tourist attraction. =mc designed the strategy.
The World Food Programme (WFP) is a UN Agency, and the world’s largest humanitarian organisation. Its focus is on using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. In 2020 it provided support to 100 million people in 88 countries. And its work was recognised with the award of the Nobel Peace Prize.
But WFP has historically been funded by governmental and institutional donations. There was desire to explore the area of private giving- individuals, foundations and corporations and to grow this area. But there was nervousness among the governing body about the wisdom of this approach. And the solution was to have a series of facilitated meetings with 40 high-level diplomats in the Rome headquarters.
The Global Development Network (GDN) is a public international organisation that supports high quality, policy-oriented, social science research in developing and transition countries to promote better lives. It supports researchers with financial resources, global networking, as well as access to information, training, peer review and mentoring. GDN acts on the premise that better research leads to more informed policies and better, more inclusive development. Through its global platform, GDN connects social science researchers with policymakers and development stakeholders across the world.
Founded in 1999, as a unit in the World Bank a decade ago, it is now an independent international organisation with headquarters in New Delhi.
UNHCR, the UN’s refugee agency, has historically secured the bulk of the finance for its vital and complex work from institutions, governments and multi-laterals. But it has a goal to increase its funds from private sources: high net-worth individuals, foundations and corporations.
=mc consulting has been supporting UNHCR in various ways for almost a decade working on overall strategy, helping with governance challenges, and even developing a Red Ocean, Blue Ocean programme. Recently one of the most significant areas they wanted support in was to help improve their income from HNWI in the Gulf – covering Saudi Arabia, Dubai, Kuwait, Qatar and Oman.
This case study explores how we were able to extend our partnership with UNHCR.
If you are unlucky enough to be a child now in many of the 54 African countries, and you need surgery, even the simplest of ailments like appendicitis can be a death sentence. Currently there is fewer than one paediatric surgeon for every 750,000 children. The long term result is damaged lives and an extraordinary economic cost when these children grow up, often with disabilities.
KidsOR was set up to ensure that every child has access to specialist care designed around them and supported by specially trained doctors, nurses and anaesthetists. The team have a goal of making sure every country has specialist care available by 2030. And not satisfied with that they are also working in South America where they’re tackling similar challenges. To deliver all this they needed advice and support from an agency with experience in creating large international fundraising campaigns from scratch.