Building commercial awareness and earned income

Earned income looks increasingly attractive for many not-for-profit agencies. With this funding source any surpluses are your own, unrestricted and sustainable, helping you plan for the future with confidence.

=mc consulting can work with you to identify new commercial opportunities, to exploit existing assets or to develop powerful sales and marketing strategies. We can also promote competence and confidence in departments and teams on the importance of commercial awareness.

Our business-savvy team has worked with organisations as diverse as RSPCA, US Olympics Committee and the National Trust, helping them build robust income from B2B and B2C propositions. We’ve built commercial awareness, developed value propositions, and secured vital extra finances for local authorities from inner city Hackney, rural East Lindsey and the maritime city of Plymouth.

=mc consulting can help make the process easier:

Discovery and Audit

Often, the key challenge is identifying your assets and what value they have. We’ve helped agencies like the National Trust identify the assets their historic houses have, or for London Borough of Hackney to identify services they could sell to other boroughs. Sometimes the major asset is IP or staff consulting skills. We’ve helped Health Action International and the National Youth Agency realise this value.

Offering Development

Maybe you need help with a go-to-market project development. We worked with the RSPCA, Bournemouth Water and the NSPCC to explore how they could take existing offerings and make them more financially viable and able to contribute to their their work. Our skilled research team can undertake market analysis, market sizing and check the competitor’s positioning, ensuring you hit the right spot.

Marketing and Sales Advice

If you have some established services you may simply need advice on how to improve sales of your current portfolio. We can advise on how to use channels online, face to face, B2B and B2C. We helped Frontline AIDS establish how to market reproductive rights services and products and the NHS to sell consultancy services.

Commercial Awareness

Sometimes managers or staff just need new skills. We worked with Plymouth Council to help staff prepare for the opening their new museum and with East Lindsey DC to give staff skills in negotiating good deals with customer suppliers to improve earned income. Commercial awareness can help you save money as well as spot new opportunities.

Among the organisations we’ve helped are:

The =mc team are our go-to choice for support on a range of business issues. Their consultancy and training is always helpful in framing our ideas and approaches — and then helping us maximise returns.
James Brindle, Deputy CEO, Magna Vitae