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Fundraising has no shortage of guides, templates, or checklists. But until now, there has never been a scientifically grounded, behaviourally informed, field-tested framework for creating a case for support that consistently motivates donors to act.
- Bernard Ross
Most fundraisers worry about one big thing: that the prospect will say “No.” But here’s the core insight. “No” usually doesn’t mean “No, go away.” It often means: “Ask me a better question.”
- Bernard Ross
Some people — well, a few! 😉 — have been in touch asking why I’m not appearing at some of the international fundraising events I normally speak at this year, including AFP in Seattle and International Fundraising Congress in October.
- Bernard Ross
=mc consulting Director Bernard Ross looks at the 5C words that non-profit organisations need to address when considering changing their fundraising strategy: Context, Competencies, Competition, Cash and Commitment.
- Bernard Ross
With my colleagues in =mc consulting I’ve spent almost 20 years clarifying what are the key skills and frameworks that ensure success in making major donor solicitations. We’ve worked with UNHCR teams in the Gulf to help them secure $350M in a year from Islamic donors, with the Dian Fossey Gorilla Fund to persuade Ted Turner to hand over $1M in 15 minutes, and with Paisley Museum on put together £45M for a rebuild over two years.
- Bernard Ross
In this blog Bernard Ross, director of the decision science team at =mc consulting explain how Birmingham Museums Trust (BMT), led by two of the most exciting figures in the UK museum world, Sara Wajid and Zak Mensah, invested in a series of behavioral experiments to increase unrestricted income from visitors to the Birmingham Museum and Art Gallery (BMAG).
- Bernard Ross
In this blog Bernard Ross and Celia Brady explore how a behavioural science project pivoted to drive an extraordinary increase in donor income at Edinburgh Zoo — from £20K to £1.3M in a 14-month period.
- Bernard Ross
Bernard Ross, =mc consulting and decisionscience director, is leading the key masterclass at the prestigious International Fundraising Congress in Holland 18th-19th October 2022. This masterclass is essential for anyone who wants to learn more about the application of the latest thinking in decision science, neuroscience and cognitive psychology to fundraising, communications, advocacy, and campaigning.
- Bernard Ross
Making the Ask is built around 20 powerful tools designed to dramatically improve a fundraiser’s ability to make that ask and solicit successfully for support. The flexible tools work whether they’re being used online or in person, or for £10,000 or £10,000,000.
- Bernard Ross
The business model canvas provides you with a rigorous process for establishing a new business model or improving your existing one. The versatile and practical canvas approach could help improve your fundraising or service delivery, or to set up and run a separate social enterprise.
- Bernard Ross
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